Understand and optimize your marketing performance.
Google Attribution 360, part of the Google Analytics 360 Suite, transforms the way the world’s top brands measure and optimize marketing performance. Digital Attribution helps you combine and interpret siloed data sources, apply data-driven attribution modeling, and optimize your digital marketing mix all in one solution.
Google Attribution 360: Digital Attribution Feature Brief
In this brief, you will learn more about how the Digital Attribution feature in Attribution 360 helps you:
Combine and interpret all of your marketing performance data
More accurately assign credit to each touchpoint on the customer journey
- Use what you learn to optimize your marketing