Audience insights to better understand your best customers.
Truly understand your customers and be there when it counts. Google Audience Center 360, a data management platform, collects and organizes all your data sources — enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment.
“Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks.”Julia Stern - VP Performance Marketing, Zalando AG
Discover unique audience insights with a unified customer view.
Develop an understanding of your customers that is only possible when you bring together all your data ― analytics, campaign, email, and CRM ― and enhance it with third-party and Google data.
Take action everywhere.
Native integration with Google's AdWords and DoubleClick products, plus integrations with third-party platforms like DSPs, make it easy to turn what you learn into better ads.
Get insights on day one.
Integrations with the Google Analytics 360 Suite and Doubleclick Digital Marketing eliminate the need for retagging, so you can be up and running in as little as 24 hours.
Focus on what matters.
Analysis tools designed to improve your marketing allow you to see where your audiences overlap, learn which ad frequencies work best, and build lookalike audiences for your best-performing customers.
Strengthen your advertising with smarter integrations.
Audience Center 360 features an open platform, which allows for seamless integration with your favorite digital advertising solutions, such as DoubleClick, AdWords, and other third-party platforms — making it easy for your organization to instantly access insights and optimize your advertising.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
BT uses Analytics 360 with DoubleClick Bid Manager to increase sales volume and efficiency.
Using Analytics 360 integrated with DoubleClick Campaign, Matalan sees a 28% year over year increase in conversion rate, leading to increases in visits and revenue.
eFinancialCareers boosts conversions by 423% after integrating Analytics 360 and DoubleClick Bid Manager.
Econsultancy report: The customer experience is written in data.
Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.
The data-driven marketer’s playbook: Building an integrated data strategy.
Leading enterprise marketers are adopting integrated data strategies to make the most of a rising tide of customer data. We talk to the leaders and look at the results of an Econsultancy/Google report.
Audiences and Segmentation
See your audience from multiple perspectives.
Learn more about how Audience Center 360 helps you understand the full customer context to make your brand relevant at every moment.