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The Quick Response Code, better known as the QR code, has come a long way since it's start in 1994 as a tool for the automotive industry. This two-dimensional barcode was originally created for tracking vehicle parts and was ideal because it could hold a lot of information and could be read at high speeds (source).
(source)
A basic QR code is not limited to, but generally made up of black and white square clusters, almost like a very pixelated looking vector image. It looks like a funky blob to me, but apparently it can do quite a few nifty tricks!
(source)
The Many Creative Uses of QR Codes
Because the creation of the smartphone seems to provide us with endless possibilities, it only seems natural that QR codes have become prevalent everywhere and used on everything. I've seen them used most commonly in magazine ads, mainly for website URLs or store locations. Upon scanning the QR code with my iPhone it takes me to Google Maps showing me their location nearest to me.
If you pay attention they are everywhere! My husband has a Triathlon event t-shirt with one incorporated in to the screen print on the back. My children's tylenol has the tiniest version of one on the side that was unable to scan successfully. I had hoped it would link me to the dosage information URL on the brand's website, but maybe it was meant for the manufacturer, not the consumer. It would be a great way to give consumers up-to-date information.
- Screenprint - (source)
Colorful screen printed artwork of QR codes by Steven Rojas (August 2011) where he produced a limited edition series to encourage interaction between the viewer and the work of art. When the code on the print is scanned with a QR reader (on your smartphone), it will lead you to one of a three piece invitation for Internet Week. This was a perfect use for the QR code simply because you could almost guarantee that the audience looking and using the art would most likely own camera smartphones (considering the event they were being summoned to).
-Artistic - (source)
In February of this year, Mashable published a guest post by ShareSquare CEO, Matthias Galica on using QR Codes for event marketing. It really covers a nice collection of ways you can pump up and promote different types of events.
Put your QR code on every single piece of promotional material you have. This goes for every marketer. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Any promotion without one is a missed opportunity at major events, especially tech-forward gatherings like SXSW. - Matthias
-Magazine + Product Ads - Notice the placement, size and the little helper-graphic of a cell phone on these products (above)
QR codes can do some amazing things! Almost anything it seems from creating pre-populated tweets or Facebook posts, to asking people to "LIKE" your company's Facebook page, showing hidden scenes from a movie event, offering free tickets, providing cool freebie downloads. Overall a great article with lots of tips on using QR codes for events and well, for advertising your brand in general.
- Event / Wine Neck Labels - (source)
Great related articles with some good idea starters:
- fastcompany (June 2011): Business Card-Encoded Wristbands...
- marketwire (September 2011): Precision Dynamics Introduces New QR Code Wristbands
- marketingbeep (May 2011): QR Codes 101: Applications in Print Marketing
- sfreeo (October 2009): What does barcode mean in the Future and it's relationship to SEO?
- customqrcodes (July 2011): QR Code Art: Making Your Marketing More Interesting
- chuk*num (August 2011): Fashion: QR Codes & Fashion Icons
- Billboard / Poster - Notice the tiny extra image between the blocks of black...
In a world that is becoming more mobile, attention spans are decreasing, and information is expected to be at our fingertips, QR Codes and Traditional Barcodes are potentially the wave of the future. I mean just imagine a takeout menu where each item is listed next to a corresponding QR Code and you can simply place your order by taking a picture with your phone, wouldn’t that be convenient? Looking for show times of the new Summer Blockbuster, wouldn’t it be nice to just capture a QR Code on the poster? - sfreeo article
- Real Estate Advertisement -
It's amazing what sort of QR code designs have come about throughout the years. Japan has been using QR codes far longer than the United States and some amazing artwork has sprung up from everywhere since its burst of popularity in 2011.
- Advertising -
Will QR codes simply become known as a big fad of 2011 or will it continue to become even more creative and useful? Will it be used more heavily than copy in advertisements - pushing the consumer to engage in the ad to find out more? Where do you suppose it'll go in 2012?
Poietic Studio's latest project, the Tropism Well, is a drinking fountain with a difference. As you approach it, it gently bows down to pour water into your glass...
Richard Harvey and Keivor Stainer formed Poietic a few months ago and the Tropism Well is their second project. Apparently making use of the "natural laws of physics to function", say the designers, "once it has seen you, the gently bowing motion is created simply by moving water up and down the stem."
Not only is it an enchanting installation (check out the reactions to it in the video below) but a political one, too. In distributing water this way in a public space, it rarefies the experience, turning the way we access drinking water into something special, rather than an act we should simply regard as a right.
"We plan to use Tropism Wells at festivals and events," say Poietic, "and also open up conversations for permanent installations to replace the current ageing drinking fountains in public space."
Harvey featured in last year's graduate editon of CR and, along with spatial designer Stainer, the aim of Poietic is to bring their combined knowledge of art, design and engineering into practice, with an emphasis on creating tangible experiences. More on the Tropism Well at poietic.co.uk.
The word "tropism" relates to the growth response of a plant to external stimulus, while Poietic comes from the Greek word for "creative maker".
CR in Print
Thanks for reading the CR website, but if you are not also getting the printed magazine, we think you're missing out. This month's issue has a superb feature on the Sainsbury's Own Label packaging of the 60s and 70s, a profile of new Japanese creative supergroup Party and our pick of this year's top graduates. Read all about it here.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Cuptea is a delightful integration of a disposable cup and teabag packaging. Basically the cover of the teabag blooms into a beautiful disposable cup for tea. No doubt the packaging is a bit elaborate for a simple cup of chai, but I see this more from the ‘love of design’ point of view. I recently witnessed a marketing strategy for an eminent coffee brand, where they went door to door with a hot cuppa brew for select few winners. Place that kind of strategy versus this teacup kind of thoughtful brand integration. Hands down the latter makes a lasting impression.
Designer: Lee Seo-jin
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All of those "important" papers and to-do lists on your desk are probably a direct order from some gal or guy in a stuffy suit. While you're organizing the ones that don't get promptly filed [...]
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Submitted by: vladimir99
Posted at: 2011-09-11 04:51:27
See full post and comment: http://9gag.com/gag/254140
