Avon True launches Two New Nail Polish Finishes

Hi Guys, Welcome back to my blog.

Let your nails do the talking this festive season as

AVON unveils new innovative nail finishes in

Satin Matte and Mineral Crush!

Having well-painted or manicured nails creates a great deal of impression. Most socialites, fashion conscious women and even trendy individuals pay a fortune just to get their nails done at the salon or spa.  The reason why manicured nails are well-loved and admired is because they can compliment and complete one’s look. Nicely manicured nails say a lot about one’s persona.

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Add a dash of color to your nails this season as AVON TRUE introduces a range of trendy nail paints in vogue shades.

Exotic and bold with strong color finishes, both the Satin Matte and Mineral Crush by AVON is a step towards refined glamour and elegance.

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About Avon : This is the company that puts mascara on lashes and food on the tables. That fights wrinkles with one hand and Breast Cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against Domestic Violence and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million Representatives worldwide. This is Avon. The company that for more than 125 years has stood for beauty, innovation, optimism and above all for women.

Avon, the company for women, is a leading global beauty company, with $9 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Beauty and Fashion Advisors. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft and Advance Techniques.

Swati Jain, Marketing Head, Avon India, says,

Avon is a company that for 130 years has proudly stood for beauty, innovation, optimism and above all for women. We are delighted to launch Avon True – a superior makeup line that comes armed with the TRUE Color Technology. Our motto Beautiful Promises Kept captures a simple truth: when you feel more beautiful, you see more beauty and create more beauty around you. And the AVON TRUE Range is a makeup range that offers you products that do what they say!

AVON True Satin Matte Finish Nail Enamels

For a Subtle Satin Look

 

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After the fashion trend of matte lip colors, AVON launches Satin Matte Finish Nail Enamel. Matte finish nail enamel is a trend that is quickly spreading and catching up with the fashionable youth. It is time to up your fashion game by embracing the Matte trend. Available in five MATTE-ASTIC shades AVON’s Satin Matte Finish Nail Enamels are a must buy this season.

Shades:

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  1. Avon True Color Satin Matte Finish Nail Enamel – Island Goddess – MRP INR 299

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2. Avon True Color Satin Matte Finish Nail Enamel – Mystical Mermaid – MRP INR 299

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3. Avon True Color Satin Matte Finish Nail Enamel – Miss Drama – MRP INR 299

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4. Avon True Color Satin Matte Finish Nail Enamel – Leading lady – MRP INR 299

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5. Avon True Color Satin Matte Finish Nail Enamel – Pampered princess – MRP INR 299

 

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AVON True Mineral Crush Finish Nail Enamels

For a Crystalized Look

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Drawing inspiration from precious gemstones, AVON launches 3D glimmer nail shades in trending colors. A textured finish with loads of glitter to transform your nails with 3D gleam. It is time to join the glitterati with the five attractive shades.

Shades:

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  1. Avon True Color Mineral Crush Finish Nail Enamel – AGATE – MRP INR 299

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2. Avon True Color Mineral Crush Finish Nail Enamel – Diamond – MRP INR 299

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3. Avon True Color Mineral Crush Finish Nail Enamel – Pearl – MRP INR 299

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4. Avon True Color Mineral Crush Finish Nail Enamel – Rose Quartz – MRP INR 299

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5. Avon True Color Mineral Crush Finish Nail Enamel – Ruby – MRP INR 299

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Renuka Pillai, Celebrity make up expert, AVON India says

Keeping up with the festive season’s trend these nail paints are what you need to complete your look. Wear matte in the day or pair with glitter on ring finger and matte on others to create your perfect beautiful hands. These nail enamels from AVON India are must haves this season.

AVON’s Beauty With A Purpose Project :

AVON, the women’s beauty brand that has been giving beauty a purpose since its inception, launched its coveted range – AVON TRUE through Facebook live. For the first time, ever, Aditi Rao Hydari, the brand ambassador introduced the range to thousands of consumers by going live via Facebook.

It’s Beauty that looks much deeper than the surface.

Beauty for a Purpose is anchored in a basic human truth: When you feel more beautiful, you see more beauty and create more beauty around you. Avon knows that beauty empowers women to empower others. It’s something they see every day with their Avon Representatives. They are the heroines and the role models. They are a catalyst for changing lives. Beauty for a Purpose also means giving their full support to causes that impact women. To date, they have donated nearly one billion dollars toward ending breast cancer and domestic violence.

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Avon’s purpose is to create a world with more empowered women – by providing an earnings opportunity that helps them achieve independence through economic advancement.To Avon, beauty is the journey, empowerment is the destination. Avon believes in keeping beautiful promises with its new makeup range, that’s effortless, lasting and uncompromising.

Infused with True Color Lock technology, the range promises solutions that offer the exact colour as shown on the palette. Not just this, the line offers uncompromising, ultra-pigmented color that applies effortlessly. The new line contains self-renewing pigments which result in lasting color output and includes mascara, lipsticks, kajal, nail paints, foundation, eyeshadow etc.

Commenting on the launch, Aditi Rao Hydari says that,

AVON True is a brand which stays true to what it says – effortless, trusted and lasting. I am a big believer of AVON makeup products & initiatives. It is a beauty brand that keeps its promises. In my schedule I need products that I can trust. The make-up range has vibrant intense colors that give you the look you want to achieve. Bold, intense kajal that stays for 12 hours, Avon True Lipsticks that guarantee true colour in an incredibly smooth feel with instant hydration, Weightless Mascara that delivers upto 15x, this is a range that women are going to love!

Avon True Digital Launch saw Aditi interact with the audience in a fun and quirky way. She played engaging games like Truth or Dare, and other contests to keep the audience entertained throughout. The AVON True digital launch stirred excitement among the audience and during the FB Live #AvonTrue also trended on twitter. Through this endeavor, Avon India aims to keep the beautiful promises and offer products that are of international standards in a rational price range.

#NailTheTrend this season with Avon TRUE’s New Launches. 

You can shop the Satin Matte Finish Range here and the Mineral Crush Range here.

Thanks alot. Hope You liked the post. Until next time, Bye!

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