Carolina Herrera Opens the CH Carolina Herrera Boutique on Rodeo Drive

“I always wait for the perfect place to open a store, so I was very excited when this Rodeo Drive location became available,” says acclaimed designer Carolina Herrera, photographed in her new CH Carolina Herrera boutique on the storied Los Angeles shopping boulevard. The California flagship for her lifestyle brand—consisting of chic women’s, men’s, and children’s clothing, as well as accessories and travel items—is housed in a 2,700-square-foot space that emphasizes old-world sophistication, giving subtle nods to the city’s Spanish heritage with elements like plaster-tile ceilings, marble floors, and oak dressing-room partitions studded with cast iron. Also on display is Herrera’s new Crisp White Cotton shirt line, a tribute to her own iconic wardrobe staple. “There can be no wrong way of wearing one,” Herrera says. “A white shirt always looks snappy and seductive.” Much like the designer herself.