First look: Calzedonia Group’s new flagship

The new 5,000 sq ft store, which opened on 2 September, is located at 266/270 Regent Street, London.

The group's three Italian clothing and intimates brands have been separated into different spaces throughout the store. Intimissimi is on the ground floor (street level), while Intimissimi Uomo is situated on the first floor. Calzedonia products are located on the lower ground floor.

The venture also marks the first time Intimissimi's menswear collection Intimissimi Uomo has launched in a physical space in the UK.

Both Intimissimi and Calzedonia currently operate a joint store at 112-114 Oxford Street, however a Calzedonia Group spokeswoman previously told Drapers that the unit will continue to remain open.

It also follows the recent news that Calzedonia Group was found to be the “biggest mover” in this year's Fashion Transparency Index.