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36 Hours

36 Hours in Amsterdam

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Often caricatured as a sex-and-drugs haven, or a kind of continental Las Vegas, Amsterdam was not always an obvious choice for European cultural travel. Its image has undergone a significant transformation in the last decade, with government efforts to shrink its famous red-light district, curb reckless partying and orient visitors to its more honorable attractions. Now it’s a bonafide cultural mecca. In some respects, the city has regrettably lost a bit of its formerly funky edge, and the relentless tide of tourists can make it nearly impossible to book tickets to famous attractions, such as the Anne Frank House or the Van Gogh Museum, or many of the city’s hot restaurants, at the last minute. Still, there are new, off-the-beaten-track treasures to be found, including openings around NDSM, a former shipyard turned artistic hub, as well as glimpses of old Amsterdam where the city’s creative spirit is still brimming.

Recommendations

Key stops
  • The Canal Belt (the Grachtengordel), a central district comprising four canals that form a horseshoe, is the picturesque heart of historic Amsterdam.
  • The Rijksmuseum, the Dutch national museum, contains many of the country’s treasures, including works of Rembrandt and Vermeer, and a vast collection of Asian art.
  • Boom Chicago, an English-language comedy club on the Rozengracht, offers live improv with up-and-coming comedians in a cabaret-style setting.
  • The Straat Museum, in the NDSM district, displays graffiti art and murals painted on site by internationally renowned street artists.
Museums and attractions
  • The Van Gogh Museum contains the world’s largest collection of original paintings and drawings by the beloved Dutch post-Impressionist, as well as biographical information about the artist.
  • Paradiso, a former church turned music venue, offers an international line up of pop and rock headliners.
  • Royal Concertgebouw is the city’s premier classical music venue with stellar acoustics.
  • Jewish Cultural Quarter, the hub of prewar Dutch Jewish life, includes several historic sites.
Shopping
  • Nine Streets (De 9 Straatjes), an area in the trendy Jordaan district, has luxury boutiques and vintage shops, as well as charming bakeries, cafes and restaurants.
  • Lindengracht Markt (also called Lindenmarkt) and Noordermarkt are two adjacent Saturday open-air markets, great for farm-fresh produce, flowers, artisanal breads and street food.
  • The Frozen Fountain sells fantastical design furniture, lighting and decorative housewares from cutting-edge designers such as Teun Zwets and Ligne Roset.
  • Ko, in two neighboring shopfronts, sells chic and fun gifts, as well as shoes and jewelry.
  • Things I Like Things I Love started as a pop-up vintage shop; now it has its own in-house clothing brand and also sells jewelry, homewares and gifts, like mugs with breasts.
Restaurants and bars
  • De Gouden Reael (by Caron) is a French restaurant in a canal house in the quieter Western Islands.
  • Café Loetje, known for its steaks and fries, offers a variety of classically Dutch dishes.
  • NEXT, at the NDSM dock, offers great cocktails and small plates for sharing, including vegan-friendly options.
  • Fluks & Sons, for its sausage-and-ham sandwiches, and Abu Salie, for its vegetarian sabich, are two excellent street-food options at the Lindengracht Markt.
  • Bruno’s is a terrific hole-in-the-wall coffee bar in the Jordaan.
Where to stay
  • The Dylan is a 41-room boutique hotel in a historic mansion in the Canal Belt. It also houses the Michelin-starred Restaurant Vinkeles. Rooms start from about 570 euros, or about $619.
  • The Ambassade Hotel, also centrally located in the Canal Belt, has hosted many famous visiting literary figures and features a special collection of Dutch art from the postwar avant-garde Cobra movement. Rooms start from 230 euros per night.
  • Stayokay Hostel Amsterdam Vondelpark, in the center of the city’s main park, is a budget option near many major attractions. A private room with two beds starts from around 130 euros, while a bed in a shared room starts from about 52 euros.
  • For short-term rentals, consider something in the walkable Jordaan district, cultural Museumplein, or quiet, residential Oud-West.
Getting around
  • Bicycles are the prime mode of transport for Amsterdammers; it’s been estimated that there is more than one bike per city inhabitant. Everything in the center is no more than a 15-minute ride apart. Be warned that the bike traffic can be quite intense. Always lock your bike to something, and be careful that you don’t walk in the bike lanes. Bike rental shops are abundant, and many hotels rent or provide them, too. Trams, the Metro and ferries are also reliable, clean and safe. Plan any journey with the 9292 app and check in and out with your debit or credit card or mobile phone. The most reliable local taxi service is TCA.

Itinerary

Friday

A view of a narrow city canal with calm, greenish water in the daytime. People sit in boats in the middle of the water, and small boats are moored on the banks.
4 p.m. Get your bearings by boat
As any decent guide will be quick to inform you, Amsterdam essentially emerged from a swamp. The capital was founded along the banks of the Amstel River and built on reclaimed marshlands through an extraordinary feat of water engineering. Take a boat ride to orient yourself to the Canal Belt (the Grachtengordel), the central district with a system of canal rings, water locks and bridges. Pure Boats offers a two-hour Ultimate Canal Cruise (67.50 euros, or around $73) in an elegant wood skiff with an open bar and assorted nibbles. It disembarks from the Keizersgracht, one of the quieter canal rings, traverses the Canal Belt and takes you through the Old Center — so you can glimpse the red-light district without actually entering it — providing glorious views of the Dutch National Opera & Ballet, and the famous Magere Brug (Skinny Bridge).
A view of a narrow city canal with calm, greenish water in the daytime. People sit in boats in the middle of the water, and small boats are moored on the banks.
6:30 p.m. Dine in a canal house
Booking dinner reservations in Amsterdam’s center on a Friday night can be tricky; “destination” restaurants such as Restaurant De Kas, Caffé Toscanini and Café de Klepel require forward planning. Instead, cycle less than 10 minutes from the Keizersgracht to a cluster of small islands known as the Westelijke Eilanden (Western Islands), built in the early 17th century, where it feels as if nothing has changed in 400 years. There, find De Gouden Reael (by Caron), an elegant restaurant in a historic two-story canal house marked outside with a gable stone featuring a gold coin. The three- or four-course prix-fixe menus (€52 or €69) are French-inspired, but may include dishes like a ceviche of delicate raw corvina. After dinner, stroll across one of the city’s oldest drawbridges, Petemayenbrug, just outside the door.
A sign with uppercased, black text that reads
8 p.m. Spot a future comedy legend
Thirty years ago, two brave Chicagoans landed in Amsterdam, got high, and had the bright idea to open a comedy club in a country where they didn’t speak the language. Strangely, it took. Boom Chicago hosts live English-language improv shows several nights a week in the three-story Rozentheater on the Rozengracht, a long avenue, with American and Dutch up-and-coming comedians. The company has helped launch the careers of such notable comedians as the “Late Night” host Seth Meyers, the“Get Out” filmmaker and comedian Jordan Peele, and the comedian Amber Ruffin. Although the improv sets can be hit-and-miss, it’s fun to guess which comics will soon be featured on “Saturday Night Live” or their own “Late Night” sets. Friday night improv tickets, €25.95.
A sign with uppercased, black text that reads
A narrow, calm city canal during an overcast day. Both banks are lush with tall greenery. On either side of the canal are rows of narrow houses.
Canal rings form Amsterdam’s Canal Belt, or the Grachtengordel, a UNESCO World Heritage site.

Saturday

A red coffee machine with a big, silver handle in a cafe. A hand enters the frame and is operating the machine, pouring an espresso into a glass cup.
9:30 a.m. Give your morning a good jolt
If you’re looking for coffee in Amsterdam, ask for a cafe — not a coffee shop (those sell hash and marijuana). Coffee is crucial in Dutch culture: Ten minutes of chit-chat with a cup is de rigueur before any meeting can begin, and they like to drink it strong and tart. (The Dutch version of a café au lait is called a koffie verkeerd, which translates to “wrong coffee,” because it has more steamed milk than coffee.) Drink coffee the right way by stopping at Bruno’s, a take-away coffee bar. Old-fashioned espresso machines take up much of the inside, so the line usually spills onto Tweede Goudbloemsdwaarsstraat, the small side street. The owner Bruno is very chatty, so prepare to wait, but you won’t be disappointed by his delicious cappuccinos (€4).
A red coffee machine with a big, silver handle in a cafe. A hand enters the frame and is operating the machine, pouring an espresso into a glass cup.
10:30 a.m. Shop in the shadow of a historic church
Walk around the corner to the Lindengracht Markt, where many locals do their weekly shopping for fresh produce, meats and cheeses. Grab some bouquets at wholesale prices, which can be astonishingly cheap (the world’s largest flower auction, in the town of Aalsmeer, is a half-hour’s drive away). Walk east up the street called Lindengracht so that you eventually end up at the corner of the picturesque canalside lane, Brouwersgracht, where you can climb to the top of the bridge known as Lekkeresluis (meaning “tasty sluice,” a gate that controls the flow of canal water). From the bridge, see two four-century-old churches, the Noorderkerk, to the right, and farther in the distance, the lofty tower (topped with a blue ball) of the Westerkerk, and spot the swans floating past.
A hand with red nail polish and silver rings holds a stroopwafel, two thin wafers with syrup in the middle.
A stroopwafel
12 p.m. Find your perfect street food
Between the Lindengracht Markt and the neighboring Noordermarkt, a pricier, organic market that also has antiques, handmade jewelry, artisanal pickles, soaps and honey to browse, there are plenty of street-food stalls to choose from. (Walking while eating is frowned upon in Dutch culture, so grab a picnic table). On the Lindengracht side, try a sabich (€7.50), a stuffed vegetarian pita at Abu Salie, or for a classic Dutch lunch, go for the speciaal beenham and braadworst (a sandwich piled high with sausage, ham and sauerkraut, €6) at Fluks & Sons. Stalls throughout the markets also sell raw herring, sometimes covered in onions. Join locals at the Noordermarkt for fresh oysters (from €3.50 each; find them beside the entrance, next to the church tower). Dutch sweets also abound, including the ever-popular poffertjes (mini pancakes in powdered sugar or syrup) or warm and gooey stroopwafels.
A hand with red nail polish and silver rings holds a stroopwafel, two thin wafers with syrup in the middle.
A stroopwafel
12:30 p.m. Amble a princely canal
Exit the Noordermarkt by walking along the Prinsengracht, one of the city’s loveliest canals, completed in 1615, toward the Westerkerk (it’s currently under construction so may be surrounded by scaffolding). Next to that church is the former business address of Otto Frank, a German-Jewish refugee who moved his wife and two daughters, Anne and Margot, into the attic, in a secret hiding place behind a bookcase, which is now the location of the Anne Frank House Museum. It is here that the precocious young writer composed a diary that would become a worldwide sensation. Tickets (€16) are usually sold out months in advance. A good alternative, if you have more time in Amsterdam, is to visit the historic Jewish Cultural Quarter, where a €17 ticket gets you into several sites, including the Jewish Museum and Portuguese Synagogue; in 2024, sites will include the Hollandsche Schouwburg and the new National Holocaust Museum (both are being renovated). Together, these tell a more comprehensive story of Dutch Jewry.
The exterior of a shop window. Displayed on curved, white shelves are colorful plates, yellow candle holders, lamps and ceramics.
Things I Like Things I Love
1 p.m. Explore nine special streets
The streets that radiate from the Prinsengracht form the Jordaan (pronounced your-dan), a district of little houses where workers and servants lived during the Dutch Golden Age (in the 17th century, Amsterdam emerged as a jewel of Europe, thanks to the enormous wealth accrued during the century of global shipping and colonial expansion). Today, the section of the Jordaan bounded by two long commercial avenues — Raadhuisstraat and Leidsestraat — is known as De 9 Straatjes (Nine Streets), and is Amsterdam’s stylish shopping district. Don’t miss the maximalist housewares shop, the Frozen Fountain, and pop into galleries Ron Mandos or Annet Gelink for contemporary art, and Galerie Wouter van Leeuwen for photography. Find colorful Belgian fashion at Essentiel Antwerp, reasonably priced clothing and fanciful housewares at Things I Like Things I Love, and Dutch-inspired souvenirs (that aren’t tacky) at the Ko concept store.
The exterior of a shop window. Displayed on curved, white shelves are colorful plates, yellow candle holders, lamps and ceramics.
Things I Like Things I Love
2:30 p.m. Find the wrinkles in a Rembrandt
Amsterdam’s three major museums — the Rijksmuseum, Van Gogh Museum and Stedelijk Museum of Modern and Contemporary Art and Design — are on a single square: Museumplein. Although the Rijksmuseum (entry, €22.50) is the national museum, many tourists skip it in favor of the Van Gogh Museum, next door. Devote a single hour here to the city’s greatest star, Rembrandt; the Rijksmuseum has 22 of his paintings. See the “Jewish Bride,” with thick golden impasto that inspired Vincent van Gogh’s use of rich pigments, as well as his monumental group portrait of a civic militia, commonly known as “The Night Watch,” behind glass as it undergoes a multi-year examination and restoration. Take your time with “Old Woman Reading” — glimpse the wrinkles in her hands, which hold a Bible, so lifelike they will take your breath away.
A museum foyer where people are walking and sitting on circular gray seats. A large replication of a Vincent van Gogh self portrait is displayed in the background, against large glass windows.
3:30 p.m. Imagine van Gogh’s missing reds
The Van Gogh Museum has the largest collection of the Dutch post-Impressionist painter’s works anywhere in the world. It is also a major research center, constantly making discoveries about his working process and artistic technique. One thing its researchers learned, for example, was that the red pigment that van Gogh used had faded over time, leaving the paintings more blue than he’d originally intended. Imagine what his “Bedroom” in Arles would have looked like if the walls were purple and not blue; or how his blossoming fruit trees might have been pink, rather than white. (Make sure you book tickets, €20, in advance online.) When you can’t take in any more masterpieces, head back out onto Museumplein and restore your energy in the Rijksmuseum Gardens (free) among the flowers, sculptured shrubs and art works.
A museum foyer where people are walking and sitting on circular gray seats. A large replication of a Vincent van Gogh self portrait is displayed in the background, against large glass windows.
The interior of a restaurant with big glass windows that lets daylight inside. People sit at wooden tables and chairs.
6:30 p.m. Dig into a big cut of meat
The Dutch, unlike their southern European counterparts, eat dinner on the early side, and you’ll want to follow their lead to be able to catch a show at one of the city’s excellent music venues or clubs later. Conveniently just to the south of the Museumplein, you’ll find Café Loetje, one of Amsterdam’s classic Dutch restaurants, where you can get a cut of beef tenderloin (€24.50 to €38.50) floating in a sea of buttery brown sauce, along with other Dutch bites like shrimp croquettes (€12) and smoked eel on toast (€18). This is the original location of a very popular franchise that now has more than a dozen locations in the Netherlands, and though it is essentially a meat-and-potatoes place, it’s quintessential Dutch eating. It is traditional in almost every respect, except one: It now offers a vegetarian “steak” made with a 3D printer.
The interior of a restaurant with big glass windows that lets daylight inside. People sit at wooden tables and chairs.
8 p.m. Catch a concert in a great hall
One of Amsterdam’s great treasures is its music culture. Young Dutch people are all about techno, and there are plenty of events with pounding beats that last till dawn. For traditionalists, the premier classical venue is the dazzling Royal Concertgebouw, built in 1888; it was considered by experts to be among the top three concert halls in the world for its acoustics. Even if you don’t love classical, it can be a thrill to sit in the red velvet seats of the Grote Zaal (Great Hall) and read the names of famous composers painted on the walls, or gaze at its massive pipe organ, as the conductor Klaus Mäkelä leads the exceptional Royal Concertgebouw Orchestra. For rock and pop, head to Paradiso, a former 19th-century church, which became a squat in the 1960s, and has since been repurposed as a concert venue offering different kinds of spiritual experiences.
A park with lush trees and manicured green lawns during the daytime. People walk and cycle along a a wide paved path.
Vondelpark, the city’s largest green space, is near many major attractions, including the Museumplein and the Royal Concertgebouw.

Sunday

A view of a harbor in the daytime. A ferry makes its way across the water. A modern, blocky building that appears to have a square cut through the center is visible in the background.
IJ-harbor
10 a.m. Discover the city’s funkiest district
Take a free ferry from behind Central Station to Noord, the northern part of Amsterdam, crossing IJ-harbor (pronounced “eye”). The harbor was the city’s lifeblood for four centuries before Central Station was built in the 1880s, and the shipping industry was rerouted to Rotterdam. Get off at NDSM, an abandoned shipyard transformed in the last decade into a lively artistic hub. It is also home to the new Straat Museum (entry, €18.50), a massive warehouse on the wharf with a colorful Anne Frank mural on the side. It has more than 160 large-scale murals by about 150 international street and graffiti artists, including Farid Rueda from Mexico, all painted on site by contemporary artists, making it one of the biggest “legal walls” anywhere in the world.
A view of a harbor in the daytime. A ferry makes its way across the water. A modern, blocky building that appears to have a square cut through the center is visible in the background.
IJ-harbor
12:30 p.m. Sip cocktails, with a harbor view
Just next to the NDSM ferry station, there are a handful of restaurants with terraces that provide scenic views of the harbor. The newest addition is NEXT, which opened in 2022. The bar serves stellar cocktails, like the Doctor Earth, a concoction of mezcal and yellow Chartreuse topped with a twig of seaweed (€15) and artfully plated small dishes, such as gooseberry piri piri salad, and Korean pancakes (€7 to €19), many of them vegetarian and vegan-friendly. From the glass-walled second-floor dining area, you can even watch the digital signs on the ferry station, letting you know how many minutes you have before your boat back to the center will depart.