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Start selling your products across Google

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  • Get started with Discovery campaigns

    Promote your products across Google's feeds.

    1. Review our best practices checklist

    Set your campaign up for success with these tips.

    2. Collect your best assets

    If you need help choosing the right visuals, review the Discovery creative guidelines or download our creative guide.

    3. Create your campaign

    Once you're ready, follow these steps to create your campaign.

    Additional resources to take your reach further

    See how shoppers discover your products across Google

    Search, Video, Discovery, and Shopping ads help you connect with more shoppers throughout their shopping journey.

    Watch video

  • Set up your Merchant Center account

    Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed.

    3. Show your products across Google

    Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner’s Guide

    Learn how to get started, upload your products, and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more

  • Set up a Performance Max campaign

    Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.

    Get started

    1. Verify and claim your website

    Create a Merchant Center account, then claim and verify your website.

    2. Upload your products

    Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

    3. Create your campaign

    Link your Merchant Center and Google Ads accounts. Set up conversion tracking and audience signals to start your first Performance Max campaign.

    Additional resources to take your reach further

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more

  • Set up a Search ads campaign

    Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tell people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more

  • Get started with Buy on Google

    Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

    Get started

    1. Create a feed

    Upload your product data in Merchant Center.

    2. Setup your store

    Configure your business settings: shipping, taxes, branding, returns.

    3. Publish your listings

    Start selling your products directly on Google.

    Additional resources to take your reach further

    Buy on Google Quickstart Guide

    Learn how to sell your products directly on Google with this helpful resource.

    Learn more

  • Set up your local inventory ads campaign

    Let nearby shoppers know what you have in stock, driving more sales in your physical store.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

    2. Enable the local inventory ads program

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

    3. Create, register, and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads support

    Get expert support as you create and manage your Ads campaigns.

    Learn more

  • Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

    Get started

    1. Create an account

    Once you’ve determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center setup, fast.

    Learn more

  • Discovery Ads

    Get started with Discovery campaigns

    Promote your products across Google's feeds.

    1. Review our best practices checklist

    Set your campaign up for success with these tips.

    2. Collect your best assets

    If you need help choosing the right visuals, review the Discovery creative guidelines or download our creative guide.

    3. Create your campaign

    Once you're ready, follow these steps to create your campaign.

    Additional resources to take your reach further

    See how shoppers discover your products across Google

    Search, Video, Discovery, and Shopping ads help you connect with more shoppers throughout their shopping journey.

    Watch video

  • Merchant Center

    Set up your Merchant Center account

    Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.

    Get started

    1. Create an account

    Once you have an account open, verify important details like your business and contact information.

    2. Upload your products

    Prepare your product info to submit through a feed.

    3. Show your products across Google

    Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.

    Additional resources to take your reach further

    Merchant Center Beginner’s Guide

    Learn how to get started, upload your products, and manage your data feeds.

    Learn more

    Merchant Center support

    Answer any question or concern related to Merchant Center with these helpful resources.

    Learn more

  • Performance Max

    Set up a Performance Max campaign

    Today’s shoppers are tapping into an ever-growing number of places online and in-store to find what they need. Maximize your reach and meet more customers wherever they're shopping. Performance Max allows advertisers to access new inventory, formats, and audiences across all Google channels including YouTube, Search, Discover and more.

    Get started

    1. Verify and claim your website

    Create a Merchant Center account, then claim and verify your website.

    2. Upload your products

    Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.

    3. Create your campaign

    Link your Merchant Center and Google Ads accounts. Set up conversion tracking and audience signals to start your first Performance Max campaign.

    Additional resources to take your reach further

    Merchant Center support

    Get expert support as you create and manage your campaign.

    Learn more

  • Search Ads

    Set up a Search ads campaign

    Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

    Get started

    1. Create your text ad

    In just a few minutes, you can write a text ad that tell people what you offer.

    2. Choose your audience

    Connect with potential customers by selecting relevant keywords people are searching for on Google.

    3. Set your budget

    Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

    Additional resources to take your reach further

    Ensure that potential shoppers find your brand, consider your products, and click through to purchase.

    Search Ads support

    Get help setting up your Search Ad campaigns.

    Learn more

  • Buy on Google

    Get started with Buy on Google

    Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.

    Get started

    1. Create a feed

    Upload your product data in Merchant Center.

    2. Setup your store

    Configure your business settings: shipping, taxes, branding, returns.

    3. Publish your listings

    Start selling your products directly on Google.

    Additional resources to take your reach further

    Buy on Google Quickstart Guide

    Learn how to sell your products directly on Google with this helpful resource.

    Learn more

  • Local inventory ads

    Set up your local inventory ads campaign

    Let nearby shoppers know what you have in stock, driving more sales in your physical store.

    Get started

    1. Set up your accounts

    You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.

    2. Enable the local inventory ads program

    Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.

    3. Create, register, and submit feeds

    Use Merchant Center to create and submit a local product inventory feed.

    Additional resources to take your reach further

    Google Ads support

    Get expert support as you create and manage your Ads campaigns.

    Learn more

  • Manufacturer Center

    Set up your Manufacturer Center account

    Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.

    Get started

    1. Create an account

    Once you’ve determined eligibility, create a Manufacturer Account using your business details.

    2. Upload your products

    Prepare your product data to submit through a feed, or work with a data partner to upload your product info.

    Additional resources to take your reach further

    Quickstart setup guide

    Everything you need to know to get Manufacturer Center setup, fast.

    Learn more