Start selling your products across Google
Select a solution below
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Merchant Center
Set up your Merchant Center account
Make your store and product info available to shoppers across Google. In the EEA and Switzerland, Merchant Center can be used with any Comparison Shopping Service (CSS) you work with. You can find a list of CSS partners here.
Get started1. Create an account
Once you have an account open, verify important details like your business and contact information.
2. Upload your products
Prepare your product info to submit through a feed.
3. Show your products across Google
Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads and Shopping Actions, to highlight your products to shoppers across Google.
- Need more information? Click here.
Additional resources to take your reach further
Merchant Center Beginner’s Guide
Learn how to get started, upload your products, and manage your data feeds.
Learn moreMerchant Center support
Answer any question or concern related to Merchant Center with these helpful resources.
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Smart Shopping campaigns
Set up a Smart Shopping campaign
Promote your products to the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in-store.
Get started1. Verify and claim your website
Create a Merchant Center account, then claim and verify your website.
2. Upload your products
Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.
3. Create your campaign
Link your Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.
- Need more information? Click here.
Additional resources to take your reach further
Create a Smart Shopping campaign guide
Learn how to set up your Smart Shopping campaign in Google Ads.
Learn moreHow to set up a Smart Shopping campaign
Watch this quick video to get your first campaign up and running.
Learn more -
Search Ads
Set up a Search ads campaign
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
Get started1. Create your text ad
In just a few minutes, you can write a text ad that tell people what you offer.
2. Choose your audience
Connect with potential customers by selecting relevant keywords people are searching for on Google.
3. Set your budget
Set a daily budget, and pay per click. You’ll never pay more than your monthly max.
Additional resources to take your reach further
Ensure that potential shoppers find your brand, consider your products, and click through to purchase.
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Shopping Actions
Set up your Shopping Actions account
Help customers shop effortlessly with you across Google at home, on mobile, or when shopping with their voice.
Get started1. Create a feed
Upload your product data in Merchant Center.
2. Setup your store
Configure your business settings: shipping, taxes, branding, returns.
3. Publish your listings
Start selling your products directly on Google.
- Need more information? Click here.
Additional resources to take your reach further
Shopping Actions Quickstart Guide
Learn how to sell your products directly on Google with this helpful resource.
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Local inventory ads
Set up your local inventory ads campaign
Let nearby shoppers know what you have in stock, driving more sales in your physical store.
Get started1. Set up your accounts
You need three separate accounts to run local inventory ads: Merchant Center, Google My Business Locations, and Google Ads. In Europe, Local Inventory Ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on other surfaces the CSS has opted in to. You can find a list of CSS partners here.
2. Enable the local inventory ads program
Log in to your Merchant Center account. Enable local inventory ads in the Merchant Center Programs tab.
3. Create, register, and submit feeds
Use Merchant Center to create and submit a local product inventory feed.
- Need more information? Click here.
Additional resources to take your reach further
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Manufacturer Center
Set up your Manufacturer Center account
Provide up-to-date, accurate product info to Google, making it available to potential customers wherever they’re searching.
Get started1. Create an account
Once you’ve determined eligibility, create a Manufacturer Account using your business details.
2. Upload your products
Prepare your product data to submit through a feed, or work with a data partner to upload your product info.
3. Register for the Shopping campaigns with partners beta
Let us know if you’re interested in the beta for Shopping campaigns with partners to promote your branded products with your retail partners.
- Need more information? Click here.
Additional resources to take your reach further
Quickstart setup guide
Everything you need to know to get Manufacturer Center setup, fast.
Learn moreShopping campaigns with partners beta interest form
Express interest in Shopping campaigns with partners.
Learn more -
Shopping campaigns with partners
Set up a Shopping campaign with partners
Now, brands can support their retail partners in promoting specific products and growing sales.
Get started1. Register for the Shopping campaigns with partners beta
Let us know when you are ready with the form below, and we’ll reach out if you are eligible for the beta.
2. Create a Manufacturer Center account
Shopping campaigns with partners start with Manufacturer Center. Register and create an account.
3. Upload a product feed
Submit your product information, so we can match your products to retailers.
- Need more information? Click here.
Additional resources to take your reach further
Shopping campaigns with partners beta interest form
Express interest in Shopping campaigns with partners.
Learn more