Shopping Actions

Today’s shoppers expect their online experiences to be simpler, faster, and more intuitive. We can help you deliver. Instead of driving users to your website, Shopping Actions enables purchasing directly from Google. Help customers shop effortlessly with you across Google surfaces — whether they’re at home, on mobile, or shopping with their voice.

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Here's what you can do with Shopping Actions

Acquire new customers, on more surfaces

Help customers buy your products wherever they’re shopping - across Google Shopping, Search, the Google Assistant, Google Images, and soon, YouTube.

Increase sales and loyalty

Easy re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers.

Elevate your brand

The shopping cart shows customers purchases are backed by a Google guarantee, building trust and confidence with first time buyers.

Sell your products directly on Google surfaces

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Sell your product on even more places

Google Images

50% of online shoppers say images1 helped them decide what to buy. Shopping Actions on Google Images allows them to instantly buy in the moments they’re looking for inspiration.

YouTube (coming soon)

Later this year, Shopping Actions on YouTube will enable an in-line checkout within the YouTube app for eligible products.

Work with a partner to get started

Get help onboarding faster with a partner experienced in Shopping Actions


Cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage, and optimize online sales.

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Helps online retailers optimize their product listings and automate order fulfillment with 24/7 Full Service support.

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Manages listings, inventory, shipping and pricing using automation and analytical insights to drive more sales.

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A leading inventory management platform designed to help ecommerce entrepreneurs expand their business across channels.

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Integrates with a number of online marketplaces and digital advertisers to sell, expand and automate.

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An enterprise-ready cloud platform that integrates to major digital advertisers, like Google to enable retailers to keep growing.

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From enterprise retailers to small startups, GoDataFeed reduces the time customers spend managing listings so they can spend more time selling.

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Shopping Feed

Helps merchants seamlessly connect and sell wherever their customers are shopping.

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Helps internet retailers increase revenue by enabling them to efficiently sell products, manage inventory, fulfill orders, and automate logistics and data connections across multiple channels, marketplaces and internal systems.

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Manage orders, inventory, fulfillment, pricing and shipping programs for all your channels on one integrated platform.

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Enterprise level tools that help e-commerce businesses manage their inventory, listings and orders across multiple marketplaces.

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Let’s get started with Shopping Actions

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Frequently asked questions

  • 1 Google Consumer Survey January 2019, Shopping & Visualization, n:500