The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale ...

The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the ...

Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head.

This book introduces machine learning methods in finance.

Skylar Speer has the perfect plan, to get away with the perfect murder. With the help of her best friend, she brings this plan to life but the consequences of her decision are catastrophic.

On the island of Santorini, a team of archaeologists uncover a find that could change the world's understanding of history.

Although commercial aircraft clearly differ from military aircraft, the aging-effect estimates might help the Air Force to project changing maintenance costs over time.

Partindo de um estudo exaustivo de milhares de representantes comerciais, oriundos das mais variadas indústrias e cenários, A venda desafiadora defende que a abordagem clássica de construção de relacionamentos está fadada ao fracasso.

Partindo de um estudo exaustivo de milhares de representantes comerciais, oriundos das mais variadas indústrias e cenários, A venda desafiadora defende que a abordagem clássica de construção de relacionamentos está fadada ao fracasso.